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What is Joint Venture :
Meaning, Why do Companies Form ?



What is Joint Venture ?

A joint venture (JV) is a type of commercial structure where two or more parties come to an agreement to combine their resources in order to achieve a certain goal. A new project or any other type of commercial activity might be this task.


Through a joint venture, one or more parties can pool their resources—cash, expertise, technology, tangible assets, etc.—to complete a project or job at hand. Joint ventures might be for an endless amount of time, however they are often short-term. It's a collaboration of sorts, but with a clear goal in mind.

In a joint venture, all parties have joint responsibility for the venture's gains, losses, and expenses. The initiative, however, exists independently of the partners' previous commercial endeavors.


KEY KNOWLEDGE


  • A joint venture (JV) is when two or more companies decide to pool their resources to achieve a specified objective.
  • They can have any kind of legal organization, but in the vernacular they are a partnership.
  • Using a JV to enter a foreign market in conjunction with a local company is a typical practice.


  • Knowledge of Joint Venture :

    Even though a joint venture (JV) is a partnership in the informal sense, it can be created with any type of legal structure, including corporations, partnerships, LLCs, and other commercial entities.

    Although joint ventures (JVs) are usually created for manufacturing or research purposes, they can also be formed for other purposes. JVs can bring together big and small businesses to work on one or more deals and projects.

  • To Leverage Resources

  • A joint venture (JV) can leverage the combined assets of both businesses to accomplish the venture's objective. While the other firm may have better distribution networks, one company may have a well-established production process.

  • To Reduce Cost

  • Both JV businesses may leverage their output at a lower cost per unit than they would if they operated alone by utilizing economies of scale. This is especially suitable for expensive to deploy technological advancements. A JV may also result in cost reductions through labor or advertising cost sharing.

  • To Combine Expertise

  • It's possible for two businesses or parties creating a joint venture to have dissimilar histories, skill sets, or specialties. Each business can gain from the talent of the other when these are merged through a joint venture.

  • Enter into Foreign Markets

  • Joining forces with a domestic company to penetrate a foreign market is another typical application of JVs. By entering into a joint venture arrangement, a corporation can offer items to a local business and take use of an established distribution network, therefore expanding its reach into other regions. Because several nations forbid foreigners from joining their markets, getting into a joint venture with a local company is essentially the only method to conduct business there.


    Major Elements of Joint Venture Agreement

  • Purpose of Joint Venture :

  • Usually, a joint venture is established for a particular purpose. Joint venture participants must explicitly state why they have decided to pool their resources.

  • Contribution :

  • Every partner in the joint venture must contribute to the business's operation. Such a donation might take the kind of cash, tangible goods, technology, etc. The agreement should specify the percentage and kind of contribution that each spouse will contribute. This decision must be made jointly.

  • Profit & Loss Ratio :

  • The amount of earnings or losses to which each joint venture participant is entitled should be clearly stated in the agreement. This ratio is often determined by their contribution, but it may also be determined by other factors, including the quantity of services each partner provides, etc.

  • Termination :

  • The joint venture may be established for a set period of time or always. The duration of the joint venture must be specified in the agreement, regardless of the circumstances.


    Advantage of Joint Venture :

  • Shared Investment :

  • Depending on the details of the partnership agreement, each partner in the venture provides a specific amount of startup money to the project, which lessens the financial load on each firm.

  • Shared Expenses :

  • party shares a common pool of resources, which can bring down costs on an overall basis.

  • Technical Expertise :

  • Every participant in the firm often contributes specific knowledge and experience, which helps the joint venture become strong enough to advance quickly in a predetermined path.

  • penetration of new markets

  • Companies may be able to swiftly enter a new market through a joint venture as the local player will handle the necessary logistics and laws. A typical joint venture is one in which a firm with its headquarters in nation "A" partners with a company established in country "B" in order to get access to the country "A" marketplace. The firms are able to increase the size of their markets and product offerings through the joint venture, and the nation B company has simple access to the country A market.


  • New source of Income :

  • Small firms frequently struggle with a lack of funding and resources for expansion initiatives. A small firm can grow faster by forming a joint venture with a larger organization that has greater financial resources. The smaller business may be able to generate greater and/or more varied revenue streams via the larger company's wide distribution networks.

  • Advances in Intellectual Property :

  • Businesses frequently find it challenging to develop cutting-edge technologies internally. Thus, in order to obtain access to these resources without having to invest the time and resources necessary to build the resources themselves, businesses frequently form joint ventures with technology-rich corporations. In a joint venture with a company that can supply critical technologies for the creation of goods or services but has limited finance capabilities, a major company with adequate access to money may offer its working capital strength.

  • Barriers to competition

  • Avoiding price pressure and competition is another incentive to establish a joint venture. firms can occasionally successfully create barriers for rivals that make it difficult for them to enter the market by collaborating with other firms.


    Risk of Joint Venture :

    The new group of partners could have different goals for the joint venture, and going for alternative goals could endanger the firm's success. Because of this, it's critical that the goals of the endeavor are specified and made known to all parties involved as soon as a joint venture agreement is formed.

    Cultural clashes and disparate management approaches between the two participating companies in the joint venture may result in inadequate integration and collaboration, hence jeopardizing the enterprise's prosperity. The ideal joint venture partners are those whose corporate cultures are comparable to your own.

    Problems between the two parties may arise from an /,b>imbalance in the amounts of experience, capital, or assets brought into the enterprise by the various participants. A 50/50 profit sharing arrangement may cause one side to feel as though it is funding the project primarily and get resentful. It may be prevented by having open dialogues and transparent communication when the joint venture is being formed, ensuring that each participant is aware of and willing to accept their respective roles in the enterprise.


    Example of Joint Venture :

    EXAMPLE


    The joint venture may be sold or liquidated like any other firm when its objective has been met. For instance, Microsoft Corporation sold its half of the joint venture (JV) Caradigm, which it had established with General Electric Company in 2011.


    Frequently Asked Questions

    The company association in a joint venture will normally last anywhere from 5 to 7 years. Joint ventures are created with a distinctive company plan in mind and are typically dissolved once the explicit purpose has been fulfilled.

    The first thing a successful joint venture needs is shared objectives between the two parties. While this may sound easy to achieve, ensuring goal alignment is actually a part of the process that many companies neglect.

    Drawing up a structured written joint venture agreement (JVA) will help you anticipate potential problems and set out how they might be dealt with, enabling the JV to operate effectively. This reduces risk for all parties.

    Sensitive details of the venture can remain completely private between the JV parties. Limited partnership – popular as investment vehicles (where the majority of participants are passive investors) but not suitable for commercial joint ventures as limited partners must not be involved in the management of the venture.



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